Biggest Selling JAZZ MAGAZINE IN EUROPE saw it this way:

C’est le batteur écossais Tom Bancroft avec son groupe Kidsamonium qui a remporté le BBC Jazz Award for Innovation 2007, coiffant sur le poteau les deux autres finalistes et a priori favoris, Soweto Kinch et… Evan Parker. Déjanté, costumé, spectaculaire, destiné au jeune public et aux éternels grands enfants, Kidsamonium, emmené par un Tom Bancroft costumé en Elvis bedonnant, a “cassé la baraque” selon Jazzwise et The Times. – Alex Dutilh

Translates as: (nb I am getting the translation checked as my french is struggling here….)

This is the drummer Tom Bancroft with his group Kidsamonium, who upset the odds to win the BBC Jazz Award for Innovation 2007, edging out the two favourites Soweto Kinch and …. Evan Parker. Spectacular, off the wall, costumed, aimed at young people of all ages. Kidsamonium led by Tom Bancroft dressed as a rotund Elvis stole the show according to JazzWise & the Times.